Proven Strategies From Industry Experts

Get expert training in sales, marketing, team building, and business growth strategies — directly from real pros who’ve built thriving lighting businesses themselves.

Upcoming Training Dates

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Thursday, April 24, 2025 How to Grow Your Business With Door to Door Sales

Regular price $1,500.00
Sale price $1,500.00 Regular price
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Unlock explosive growth for your Christmas light business with our Door-to-Door Training: Lights at Wholesale...

Learn Directly from a Pro Who’s Built a Thriving Holiday Lighting Busines

We're here to help you succeed, which is why training covers:

How to Sell Door-to-Door: Learn the key selling points, plus the best language and approach to close more deals.

Sales & Marketing Techniques: Discover proven strategies to attract and land new customers consistently.

How to Recruit for Your Sales and Installation Team: Find out how and where to source quality team members for every role.

Business Software Training: Get expert guidance on the best CRMs, plus tools for tracking your door-to-door efforts.

…and much more to help you build a profitable, professional business.

Door-to-Door Training: Lights at Wholesale

My name is Erik Beck, and I own Santa’s Magical Lights in Idaho Falls, Idaho. I began my Christmas light business in 2016 as a side gig to earn extra money and create Secret Santa surprises for those in need. The joy of seeing the excitement on customers’ faces and hearing their wonderful stories after each installation fueled my passion.

In 2023, I took the leap and turned my side hustle into a full-time business. Despite a late start that year, I quickly grew my client base through targeted Facebook ads, landing around 40 clients. Determined to step up my game in 2024, I leveraged over two decades of door-to-door sales experience to revolutionize my approach. By combining door-to-door sales, effective advertising, and strong marketing teams, I expanded from 40 accounts in 2023 to an impressive 385 accounts in 2024—and we're just getting started

This training event is designed to share my proven system and empower you to experience the same growth in your business. Whether you're just starting or looking to scale up, learn how to generate hundreds of new accounts in a single season with actionable, real-world strategies.

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