Proven Strategies From Industry Experts
Get expert training in sales, marketing, team building, and business growth strategies — directly from real pros who’ve built thriving lighting businesses themselves.
Upcoming Training Dates
Click the date to register, and we ask for each person to register to give us accurate counts. See you there!
Thursday, April 24, 2025 How to Grow Your Business With Door to Door Sales
Learn Directly from a Pro Who’s Built a Thriving Holiday Lighting Busines
We're here to help you succeed, which is why training covers:
How to Sell Door-to-Door: Learn the key selling points, plus the best language and approach to close more deals.
Sales & Marketing Techniques: Discover proven strategies to attract and land new customers consistently.
How to Recruit for Your Sales and Installation Team: Find out how and where to source quality team members for every role.
Business Software Training: Get expert guidance on the best CRMs, plus tools for tracking your door-to-door efforts.
…and much more to help you build a profitable, professional business.
Door-to-Door Training: Lights at Wholesale
My name is Erik Beck, and I own Santa’s Magical Lights in Idaho Falls, Idaho. I began my Christmas light business in 2016 as a side gig to earn extra money and create Secret Santa surprises for those in need. The joy of seeing the excitement on customers’ faces and hearing their wonderful stories after each installation fueled my passion.
In 2023, I took the leap and turned my side hustle into a full-time business. Despite a late start that year, I quickly grew my client base through targeted Facebook ads, landing around 40 clients. Determined to step up my game in 2024, I leveraged over two decades of door-to-door sales experience to revolutionize my approach. By combining door-to-door sales, effective advertising, and strong marketing teams, I expanded from 40 accounts in 2023 to an impressive 385 accounts in 2024—and we're just getting started
This training event is designed to share my proven system and empower you to experience the same growth in your business. Whether you're just starting or looking to scale up, learn how to generate hundreds of new accounts in a single season with actionable, real-world strategies.
Travel and FAQs
Hotel Information
Holiday Inn Express (11 Minutes Away)
801-392-5000
2245 South 1200 West Ogden, Utah 84401 United States
Book Here
Comfort Suites Ogden (11 Minutes Away)
801-621-2545
2250 South 1200 W., Ogden, UT, US
Book Here
Tru by Hilton (11 Minutes Away)
801-695-9797
2405 Lincoln Ave, Ogden, UT, 84401, US
Book Here
Home 2 by Hilton (11 Minutes Away)
801-695-9797
2405 Lincoln Ave, Ogden, Utah, 84401, USA
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Courtyard by Marriott (11 Minutes Away)
801-627-1190
247 24th St, Ogden, UT, US
Book Here
Hilton Garden Inn (12 Minutes Away)
801-399-2000
2271 S. Washington Blvd., Ogden, Utah, 84401, USA
Book Here
Frequently Asked Questions
Q: Where is training located?
A: At our West Haven, Utah location at 3030 West 3600 South, 84401 - About 40 minutes north of Salt Lake City.
Q: Can I bring others with me?
A: Yes, but they will need to register as well as we have limited capacity and need counts of who's coming.
Q: Should I bring anything?
A: We will provide snacks, water, food, binders, and pens. If you'd like to bring you're own snacks or beverages, you're more than welcome to.