If you’re starting to offer permanent lighting, getting leads is usually the biggest question.
Here are the 3 most effective ways we’ve seen installers consistently generate permanent lighting jobs:
- Stay in front of your existing customers
If you already have a Christmas lighting business, or any home service business, your best leads are the customers you already have.
The key is not just telling them once, it’s telling them over and over again.
At some point, either they or someone they know is going to want permanent lighting. When that conversation comes up, if your name is top of mind, you get the job.
This cannot be stressed enough.
Even if you don’t offer permanent lighting right now, your customers are still going to get it, just from someone else.
If they’re going to buy it, you should be the one providing the service.
2. Door knocking (this is the #1 way to generate new jobs)
The number one way to generate new permanent lighting leads is door knocking.
There are companies all across the US dominating their markets simply because they understand this and actually do it.
If you want to grow this side of your business, this is where it happens.
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Hire 1–3 commission-based sales reps
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Pay them fairly (x$ per Foot)
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Give them a solid script and basic training
It’s not easy, no one likes rejection, but that’s exactly why most companies don’t do it.
And that’s why a few companies in each market end up taking over.
3. Show the product (and make sure it leads back to you)
Permanent lighting sells when people see it.
Photos, videos, real homes, once customers see color-changing lighting in person, it clicks immediately.
But showing it is only half of it.
You need to make sure people know who did the install.
Simple ways to do that:
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Put a yard sign out during and after the job
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Pass out flyers or door hangers the same day
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Invite neighbors to come look at the install
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Post every job on social media and actually leverage it
Every install should turn into more opportunities.
The other piece most companies completely miss is follow-up.
Permanent lighting is usually a one-time install, so most companies finish the job and never talk to the customer again unless there’s a problem.
What ends up happening is:
When someone asks them about their lights, they say,
“Yeah we love them… I just don’t remember who installed them.”
We’ve seen that happen a lot.
Instead, stay in touch:
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Reach out about a month after install
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Check in, “How are your lights?”
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Ask if anyone they know is interested
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Follow up again a few months later
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Repeat this at least 1–2 times per year
And don’t be afraid to physically go back to the neighborhood.
Stop by, talk to neighbors, and reintroduce yourself.
They’ve already seen your work every night. They know your quality, they recognize your name, and the fact that you came back shows you actually care.
That’s how you build trust, stay top of mind, and turn one job into multiple.
Permanent lighting isn’t about replacing what you’re already doing, it’s about getting more out of the customers and opportunities already around you.
The key is knowing how to position it, sell it, and install it so it actually works for your business.
That’s something we cover in training.
Have questions? Give us a call we are happy to help!
